“Cycle Day” is a campaign to promote cycling as a mainstream mode of transport, and in effect bring about an increase in the usage of cycling for short to mid commutes, local shopping runs, first and last mile connectivity, as well as leisure, runs to just feel our still green city.
“Cycle Day” has been a monthly event anchored by DULT (Directorate of Urban Land Transport), Government of Karnataka as a part of Bengaluru Coalition for Open Streets (BCOS). Bengaluru Coalition for Open Streets (BCOS) is a non-profit collective comprised of DULT, Praja RAAG, ESAF and cycling enthusiasts of Bengaluru. This open streets event which has attracted thousands of Bangaloreans monthly is supported by Bangalore Police (Law & Order, Traffic) and BBMP.
The Cycle Day is conducted in association with Community Partners (Resident Welfare Associations/NGO’s) in association with the Bangalore Coalition for Open Streets (BCOS).
Urban Morph continues to talk to communities and introduces them to the concept of Cycle Day and intends to do analytics on the social behaviour changes that have happened through this initiative.
Currently, 435 events have been conducted in 36 neighbourhoods by around 40 community partners.