#CycleToWork program was launched in Bengaluru by Citizens for Sustainability (CiFoS) and the Council for Change (C4C) under the aegis of the Bicycle Mayor of Bengaluru. It intends to incentivize work commute through gamification.
Most bike to work programs across the world relies on individual pursuits. Congestion and pollution caused by commute is a collective action problem. It can be solved by collective efforts which use the power of the crowd rather than individual motivations. #CycleToWork gamifies the rides by promoting a company leaderboard and competition between groups of riders across companies. http://cycleto.work tool tracks all rides made by employees of the company but provides only aggregate leaderboard http://cycleto.work/leaderboard at a company level. The focus is on how many people ride and how often, rather than distance. Distance is only incentivized at a collective level to calculate carbon credits for the company. This helps drive volumes which are sustainable rather than individual superhuman efforts.
The tool is built as a global multi-city platform from the ground up. The benefits of such a platform collecting data are many. For one it can provide actual numbers for the purpose of quantifying benefits, rather than manual sampling. Two, spatial mapping of the rides and origin-destination pattern can provide accurate usage for targeting infrastructure interventions by city planners. The bike sharing operators and businesses can use this to plan transit better. This is the future of smart commute and analytics The campaign was launched on the international car-free day on 22nd September 2018 and since then more than 112 companies across 6 cities and 384 employees have registered for this campaign. It is now international with a Spanish version rolling out and Mexico city coming on board.
Urban Morph’s abstract – “Gamification of the Bike to work program using a company leaderboard” has been selected for one of the sessions for the Velo-city 2019 programme, to be held in Dublin, Ireland, from June 25-28 2019.